Erika Colby - Elemental Marketing

Elemental Technologies
(Acquired by Amazon Web Services)

I worked with advertisers to meet design specifications and deadlines for various print and web advertisements. I designed, sent to print, and carefully proofed countless pieces of collateral including data sheets, case studies, flyers, posters, and brochures in different languages. I also designed workflows and technical diagrams for use in collateral, presentations, and other media.

Print advertisement with graphic I developed illustrating how Elemental Delta works together with all existing products.

Print Advertisements

Left: Editorial featuring a workflow I designed. Right: Ad I designed promoting our new 4K HEVC trial program.

General ad rotated in publications.

Advertisement at Providence Park, Portland Timbers Major League Soccer Stadium

PowerPoint Template

I designed this PPT template and often helped the marketing and product teams improve their presentations and create new illustrations and workflow diagrams.

The PPT in use at the Huawei Omnimedia Industry Summit 2015 in China.

Unified Product Workflow

I designed many revisions of this workflow as we expanded our product offerings. It was a challenge to showcase all our products and how they integrate with other technologies in one unified workflow.

The unified product workflow was used at most trade shows on a wall and/or in a printed handout.

Cloud/Deployment Models Graphic

Graphic used for web, PPT Presentations, and trade show booths.

3D version of the previous graphic used at NAB 2014 and refined at subsequent shows. A stack of Elemental machines is behind the frosted glass creating that unique Elemental glow.

Product Tour Videos

These were collaborative projects to develop videos explaining our different products. I provided art direction for our motion graphics designer.

Data Sheet

Additional Marketing

Tri-fold brochure designed and printed for most trade shows and events. I worked with regional employees and translators to design versions in multiple languages.

Graphic used for print and web advertisements to promote new 4K technology that gained popularity in 2014.