Erika Colby - Elemental Trade Shows

Elemental Technologies
(Acquired by Amazon Web Services)

I collaborated with our marketing team and booth design company to modify and improve our 3D booth design each year. I worked closely with the marketing and product teams to gather messaging and information about the technical requirements before laying out print graphics using an Adobe Illustrator drawing provided by the booth production company.

I created web and print ads to promote the show and designed/coordinating printing of marketing materials, SWAG, and brochures. In addition, I provided art direction for animated product explainer videos designed by our motion graphics designer.

2016 International Broadcasting Convention (IBC) in Amsterdam, the Netherlands

2016 National Association of Broadcasters (NAB) Show in Las Vegas, Nevada

Each monitor serves a purpose and is clearly labeled with the technology being showcased on loop.

When the demo pods weren't in use, the monitors ran product demo animated videos which I provided art direction for.

A product demo taking place at one of our double sided pods. Each pod is equipped with a monitor, keyboard, mouse, and equipment hidden in a cabinet.

Team photo showing the front of the booth.

Created by a colleague, this video highlights the constant traffic at the booth.

2015 International Broadcasting Convention (IBC) in Amsterdam, the Netherlands

I designed this massive signage which was hung above one of the main entrances to the show. The unique dimensions made the design quite a challenge.

Luckily some Elemental employees happened to catch them putting this up and got these great pictures showing its scale!

2015 National Association of Broadcasters (NAB) Show in Las Vegas, Nevada

Demo pod with a product tour video playing.

This Elemental Live Product Tour is one video that looped on the demo pods. I provided art direction for the motion graphics designer on this project.

2016 CSTB Telecom & Media International Exhibition in Moscow, Russia

I worked collaboratively with our Russian team and translators to adapt our design to meet their language and booth requirements.

2015 Digibase and Elemental Co-Branded Booth

For some smaller overseas shows, I provided graphic files, booth examples, and design advice to partners who followed our brand guidelines to create designs customized for their region.